Unveiling Unethical Tactics Used by Bad Digital Signage Companies

The digital signage industry is booming, with businesses recognizing its potential to engage customers and enhance brand experiences. However, not all digital signage companies operate with the same level of professionalism and integrity. In this article, we shed light on some shady tactics employed by bad digital signage companies, equipping you with knowledge to make informed decisions when selecting a provider.

1. Lack of Transparency One of the most common red flags is a lack of transparency. Bad digital signage companies may withhold critical information, such as pricing details, contractual terms, or limitations of their services. They may try to lock you into long-term contracts without clearly outlining the terms and conditions, leaving you with little recourse if you encounter issues or wish to make changes.


2. Poor Quality Hardware and Software Some unscrupulous companies may cut corners by providing subpar hardware or software solutions. They may use outdated or low-quality screens, media players, or software systems that are prone to glitches, limited functionality, or frequent breakdowns. This compromises the effectiveness and reliability of your digital signage, negatively impacting your brand image and customer experience.

3. Hidden Fees and Upcharges Beware of companies that lure you in with low initial prices but surprise you with hidden fees and upcharges later on. They may charge additional fees for essential services such as content creation, software updates, or technical support. These unexpected costs can quickly add up, eroding your budget and compromising the value you expect from your digital signage investment.

4. Lack of Customer Support A reputable digital signage company understands the importance of reliable customer support. However, bad companies may lack adequate customer service, leaving you stranded when you encounter issues or need assistance. They may have slow response times, unhelpful support staff, or limited avenues for reaching out for help. This can lead to frustrating experiences and prolonged downtime for your signage.

5. Inadequate Content Management and Support Managing and updating content is a crucial aspect of digital signage. Bad companies may provide you with inadequate content management systems, making it challenging for you to create, schedule, and modify content effectively. They may also lack support in content creation or fail to deliver engaging and visually appealing content that aligns with your brand.

As the digital signage industry expands, it is important to be aware of the shady tactics used by bad companies. By recognizing signs of lack of transparency, poor quality hardware and software, hidden fees, inadequate customer support, and content management issues, you can safeguard yourself from potential pitfalls. Instead, opt for reputable digital signage companies that prioritize transparency, offer high-quality solutions, provide comprehensive support, and deliver on their promises. By choosing a reliable partner, you can ensure a successful digital signage deployment that effectively elevates your brand and engages your audience.